INTRODUCTION

Brand : SILKYGIRL

Product Name: Blockbuster Colour Palette Eye Shadow

Advertising Problem: 

Nowadays young female generation has a perception that local cosmetic brand products in cheaper price are not good in quality, comparing to various international cosmetic brand products.

Advertising Objective:

SILKYGIRL blockbuster colour palette eye shadow can be a good choice for young females that convince consumer to purchase cosmetic products with good quality in a reasonable price and satisfy consumer needs through long lasting color effect.