CHAPTER 8

STRATEGIC TARGET AUDIENCE

8.1 Proposed Primary Target Audience

Demographics

·         Age                                    : 14 – 19 years old

·         Gender                               : Female

·         Education                           : College & University

·         Occupation                         : Student

·         Income range                      : RM 500 – RM1000

·         Race & ethnicity                 : all

·         Geographical location          : Urban and Sub-urban

Psychographics

·         Perception: in good quality with reasonable price that meet their needs.

·         Learning: Advertisements, Social Network & Banner Ads

·         Motivation & needs: feel good & be confident with your attractive look

·         Attitude & Personality: Stylish, Cool, Confident, adventurous, sporty

·         Lifestyle: Outgoing and Entertaining