CHAPTER 12

APPENDICES

 Online Survey Link

http://freeonlinesurveys.com/app/rendersurvey.asp?sid=seyxcmuu4sx42zi298001&refer=

FYP Brand Survey

·         1*

What is your Age?

15-20

21-25

26-30

·         2

Gender?

Male

Female

·         3*

Where do you stay?

Petaling Jaya

Kuala Lampur

Putrajaya/Cyberjaya

Other (Please Specify):

·         4*

You ethnic group?

Malay

Chinese

Indian

Other (Please Specify):

·         5*

Your Occupation?

Student

Workers

Housewife

Other (Please Specify):

·         6*

What is your allowance / income range?

Below RM500

RM500-RM1000

RM1000-RM2000

RM2000-RM3000

Above that

·         7*

Do you think people spend a lot of money on colour cosmetic products?

Yes

No

·         8*

Do you think that international colour cosmetic product brands are better than local cosmetic brands?

Yes

No

Doesn't matter

·         9*

Which brand do you prefer for buying colour cosmetic products and why?

Silkygirl

Essence

Mablline

NYX

why

·         10*

From where you normally purchase your colour cosmetic product at?

Guardian/Watson

Parkson/Jusco

Small retail shop

·         11*

What is your main concern when you decide to purchase a specific colour cosmetic brand?

Price

Quality

Brand name

packaging

Variety of colours

Recommendation

Other (Please Specify):

·         12*

Are you familiar with Silkygirl Products

Yes

No

·         13

If yes, how did you come to know about this brand (Silkygirl)?

Magazines

TV commercial

Internet

Promotional booth

Friends

·         14*

Have tried Silkygirl's blockbuster colour palette eye shadow?

Yes

No

·         15*

if No, why?

Price

Low quality

Not trust worthy

Brand image

colours not long lasting

·         16*

What is your perception towards Silkygirl products?

Stylish

Modern

Cool

Cheap

Girlish

Nothing special about it

·         17*

What do you think about Silkygirl product?

Very satisfied

Satisfied

not sure

unsatisfied

·         18*

In your opinion, which is the most effective media to promote Silkygirl brand?

Environmental(Exibition/Showrooms)

Audio visual(TVC/Promos)

Web(website/portal/comunity)

Mobile(Graphic)

Print ad(Promos/Flyers/Billboard)

·         19

Would you recommend Silkygirl product to your friends or colleagues?

Yes

No

Maybe

·         20

what is your own opinion about Silkygirl colour cosmetic products?

Opinion