CHAPTER 12

on

APPENDICES

 Online Survey Link

http://freeonlinesurveys.com/app/rendersurvey.asp?sid=seyxcmuu4sx42zi298001&refer=

FYP Brand Survey

·         1*
What is your Age?
15-20  
21-25  
26-30  
·         2
Gender?
Male  
Female  
·         3*
Where do you stay?
Petaling Jaya  
Kuala Lampur  
Putrajaya/Cyberjaya  
 Other (Please Specify):
    
·         4*
You ethnic group?
Malay  
Chinese  
Indian  
 Other (Please Specify):
    
·         5*
Your Occupation?
Student  
Workers  
Housewife  
 Other (Please Specify):
    
·         6*
What is your allowance / income range?
Below RM500  
RM500-RM1000  
RM1000-RM2000  
RM2000-RM3000  
Above that  
·         7*
Do you think people spend a lot of money on colour cosmetic products?
Yes  
No  
·         8*
Do you think that international colour cosmetic product brands are better than local cosmetic brands?
Yes  
No  
Doesn't matter  
·         9*
Which brand do you prefer for buying colour cosmetic products and why?
Silkygirl  
Essence  
Mablline  
NYX  
 why
    
·         10*
From where you normally purchase your colour cosmetic product at?
Guardian/Watson  
Parkson/Jusco  
Small retail shop  
·         11*
What is your main concern when you decide to purchase a specific colour cosmetic brand?
Price  
Quality  
Brand name  
packaging  
Variety of colours  
Recommendation  
 Other (Please Specify):
    
·         12*
Are you familiar with Silkygirl Products
Yes  
No  
·         13
If yes, how did you come to know about this brand (Silkygirl)?
Magazines  
TV commercial  
Internet  
Promotional booth  
Friends  
·         14*
Have tried Silkygirl's blockbuster colour palette eye shadow?
Yes  
No  
·         15*
if No, why?
Price  
Low quality  
Not trust worthy  
Brand image  
colours not long lasting   
·         16*
What is your perception towards Silkygirl products?
Stylish  
Modern  
Cool  
Cheap  
Girlish  
Nothing special about it  
·         17*
What do you think about Silkygirl product?
Very satisfied  
Satisfied  
not sure  
unsatisfied  

·         18*
In your opinion, which is the most effective media to promote Silkygirl brand?
Environmental(Exibition/Showrooms)  
Audio visual(TVC/Promos)  
Web(website/portal/comunity)  
Mobile(Graphic)  
Print ad(Promos/Flyers/Billboard)  
·         19
Would you recommend Silkygirl product to your friends or colleagues?
Yes  
No  
Maybe  
·         20
what is your own opinion about Silkygirl colour cosmetic products?
 Opinion
    








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