Final Year Project (Media Innovation)

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GANTT CHART (MAJOR PROJECT)

on December 28, 2013

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CHAPTER 3

THE COMPANY 3.1 Company Overview The Alliance Cosmetic Group is a leading distributor of cosmetics and personal care products which was founded by Tan Thiam Hock in 1986 and is based in Shah Alam, Malaysia. Alliance Cosmetics Sdn Bhd distributes cosmetics and personal care products in Malaysia, Singpore, Brunei, and Indonesia. It also offers its own brand fragrances for men and women; and color cosmetics. The company offers its products through retail outlets and pharmacies in Malaysia; selected pharmacies, and personal care and departmental stores in Singapore; and selected personal care stores and departmental stores in Brunei. This company is the sole distributor of Revlon and other renowned global cosmetics brands in Malaysia, Singapore and Brunei. It is the largest retail mass-market color cosmetics brand in Malaysia, and the second largest company in the mass fragrance market. Alliance owns the popular Silky Girl brand, and distributes Revlon color cosmetics and hai

CHAPTER 2

PROJECT PROFILE 2.1 Product Name Silkygirl “Blockbuster Color Palette” Eye Shadow 2.2 Product Classification Silkygirl’s blockbuster color palette eye shadow comes with different types of funky color that can create very attractive look. 2.3 Product Characteristics Brand : Silkygirl Industry : Retail & Pharmacy Product : Blockbuster Color Palette (Eye Shadow) Category : Beauty, Cosmetics Product Pricing Description Price SILKYGIRL - Blockbuster Color Palette 6g RM 23.90 Code: Bare Classics SILKYGIRL - Blockbuster Color Palette 6g RM 23.90 Code: Green Forest SILKYGIRL - Blockbuster Color Palette 6g RM 23.90 Code: Simply Pastel SILKYGIRL - Blockbuster Color Palette 6g RM 23.90 Code: Smokey Charm SILKYGIRL - Blockbuster Color Palette 6g

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GANTT CHART (MAJOR PROJECT)

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